MAJESCO ENTERTAINMENT partners with Zumba Fitness LLC to bring upcoming ZUMBA videogames to market
Bristol, U.K, Aug. 11.   Get ready to ditch the workout and join the Zumba((R)) movement! Majesco Entertainment Company (NASDAQ: COOL) , an innovative provider of video games for the mass market, and Zumba((R)) Fitness LLC, today announced a partnership to bring the Zumba((R)) fitness experience to video games. This one-of-a-kind exercise program pairs Latin rhythms with red-hot international dance steps so you can have a blast as you party your way into shape. The first Zumba((R)) game will release holiday 2010.

"As the biggest trend in fitness right now, Zumba((R)) has effectively transformed the way people workout," said Jesse Sutton, Chief Executive Officer, Majesco. "This dance-infused fitness party is the perfect complement to motion-based gaming and we're excited to offer players a totally new, and incredibly fun, means to achieve their personal fitness goals."


"Who says working out and having fun are mutually exclusive?" asks Alberto Perlman, Chief Executive Officer, Zumba Fitness. "We don't believe this and neither does Majesco, which is why this union will take exergaming to the next level."


Through invigorating, high calorie-burning fitness classes, Zumba((R)) Fitness has helped melt the pounds and inches off more than five million Zumba-enthusiasts in more than 75 countries. This addictive new fitness craze blends Latin and world rhythms with easy-to-follow dance moves to help fans successfully tone and sculpt the body while burning fat.


About The Zumba Program((R))

The Zumba((R)) program is a fitness-party(TM) with a contagious blend of Latin rhythms and easy-to-follow dance moves that provides an exciting and effective workout to a global community, either at home or in the gym. Through exhilarating, high calorie-burning fitness classes, Zumba Fitness has helped melt the pounds and inches off more than five million Zumba enthusiasts in more than 75 countries. Using simple Latin and urban dance moves, Zumba routines successfully tone and sculpt the body while burning fat. The Zumba program is available in a four-disc DVD collection featuring creator Beto Perez, and offered in 40,000 class locations worldwide. Other offerings include Zumbawear(TM) (clothing), Zumba Gold((R)) (classes for active seniors and de-conditioned participants), Zumba Toning(TM) (body-sculpting classes), Zumbatomic((R)) (for kids) as well as additional music soundtracks. For more information, to find a class, or to purchase the DVD Collection, visit www.zumba.com.

 
< Prev   Next >

Release Schedule

a boy and his blob

 

  a boy and his blob
Nintendo Wii
Out Now

Alvin and the Chipmunks: The Squeakquel


  Alvin and the Chipmunks: The Squeakquel
Nintendo Wii
Out Now

Alvin and the Chipmunks: The Squeakquel

  Alvin and the Chipmunks: The Squeakquel
Nintendo DS
Out Now

Night At The Museum 2


  Night At The Museum 2
Nintendo Wii
Out Now

Night At The Museum 2


  Night At The Museum 2
Nintendo DS
Out Now

Mad Dog McCree


  Mad Dog McCree
Nintendo Wii
Out Now

Goosebumps Horrorland


  Goosebumps Horroland
Nintendo Wii
Out Now

Goosebumps Horrorland 

  Goosebumps Horrorland
Nintendo DS
Out Now

©2007 Majesco Entertainment Corp., a wholly owned subsidiary of Majesco Holdings Inc. All Rights Reserved. Patents Pending.
PRIVACY l LEGALS